Meta & Google Ads

PPC Lead Generation Funnel for Real Estate

Client: Commercial & Residential Property Developer

PPC Lead Generation Funnel for Real Estate

Project Overview

Engineered high-intent PPC campaigns targeting property investors and prospective home buyers. Deployed dedicated mobile-optimized landing pages and instant lead verification to maximize sales team efficiency.

Key Deliverables Handed Over

High-intent keyword grouping and negative keyword lists
Interactive mobile landing pages with virtual project walkthroughs
Instant SMS and email alert system for on-site sales agents
Weekly cost-per-qualified-lead reporting

Documented Commercial Outcomes

Generated pre-qualified buyer inquiries with verified phone numbers
Significantly decreased lead drop-off rate compared to generic web forms
Enabled rapid sales follow-up within 5 minutes of form submission

Technologies & Tools Applied

Google Search AdsMeta Lead FormsZod ValidationCRM Webhooks
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